對外經(jīng)貿(mào)英語函電
- 所屬分類：
- 作者：
王乃彥 主編
- 出版社：
對外經(jīng)濟貿(mào)易大學出版社
- ISBN：9787811343946
- 出版日期：2009-8-1
-
原價：
￥32.00元
現(xiàn)價：￥23.60元
-
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圖書簡介
本書（原名《外貿(mào)英語函電》）1982年出版發(fā)行，至今近30年來，經(jīng)過多次修訂改編，始終作為全國外經(jīng)貿(mào)院校的外貿(mào)英語函電教材被廣泛使用，普遍反映是一部好的外貿(mào)英語函電教科書。
此次改編的宗旨是：體現(xiàn)國際貿(mào)易中新的貿(mào)易方式，使教材實用性更強；體現(xiàn)國際貿(mào)易專業(yè)核心技能的培養(yǎng)，突出函電寫作的能力訓練；繼續(xù)體現(xiàn)本教材編寫認真嚴謹?shù)奶攸c，保證一貫的系統(tǒng)性和完整性。此次修訂對各章節(jié)的信函、注釋和練習均有更新；將代理、貿(mào)易方式等章節(jié)以附錄的方式作為輔助材料供教師選擇使用；系統(tǒng)介紹了目前國際貿(mào)易常用的通訊方式；同時加入了一套完整的業(yè)務(wù)案例，使讀者了解一筆業(yè)務(wù)的全過程。
新的《對外經(jīng)貿(mào)英語函電》共九章54課，附有四個附錄。
目錄
THE LAYOUT OF A BUSINESS LETTER
CHAPTER ONE ESTABLISHING BUSINESS RELATIONS
Introduction
Lesson 1 Self-Introduction
Lesson 2 (A) A Request for the Establishment of Business Relations
(B) A Reply to the Above
Lesson 3 Status Enquiry
Supplement Useful Sentences on Establishing Business Relations
CHAPTER TWO ENQUIRIES AND OFFERS
Introduction
Lesson 4 An Enquiry for Chinese Cotton Piece Goods
Lesson 5 (A) An Enquiry for Iron Nails
(B) A Reply to the Above
Lesson 6 An Offer to a New Customer
Lesson 7 A Finn Offer
Lesson 8 A Voluntary Offer
Lesson 9 A Special Offer
Lesson 10 (A) Asking for Proforma Invoice
(B) Sending Proforma Invoice
Lesson 11 Urging the Buyer to Accept the Offer
Lesson 12 Concession on Price
Supplement Useful Sentences on Enquiries and Offers
CHAPTER THREE MAKING COUNTER-OFFERS AND DECLINING ORDERS
Introduction
Lesson 13 Counter-Offer on Groundnut Kernels
Lesson 14 Persuading the Buyer to Accept the Offer
Lesson 15 Offering Substitute
Lesson 16 Acceptance of a Counter-offer
Lesson 17 Declining a Counter-offer
Lesson 18 (A) A Repeat Order
(B) Declining a Repeat Order
Lesson 19 Partial Rejection of an Order
Supplement Useful Sentences on Making Counter-Offers and Declining Orders
CHAPTER FOUR CONCLUSION OF BUSINESS
Introduction
Lesson 20 (A) Sending a Sales Contract
(B) Sending a Sales Confirmation
Lesson 21 Confirming a Purchase
Lesson 22 Conclusion of Business
Lesson 23 Counter-Signature
Lesson 24 Confirming an Order
Lesson 25 (A) Acknowledgement of the First Order
(B) Confirrnation of a Transaction
Supplement Useful Sentences on Conclusion of Business
CHAPTER FIVE PAYMENT
Introduction
Lesson 26 Modified Terms of Payment
Lesson 27 (A) Asking for Easier Payment Terms
(B) Reply
Lesson 28 (A) Asking for D/P Terms
(B) Reply
Lesson 29 (A) Modifying Terms of Payment
(B) Reply
Lesson 30 (A) Request for Payment by D/A
(B) Reply
Lesson 31 Unfavourable Reply to a Proposal of D/A Terms
Supplement Useful Sentences on Payment
CHAPTER SIX ESTABLISHMENT OF AND AMENDMENT TO L/C
Introduction
Lesson 32 Urging Establishment of L/C
Lesson 33 Advising Establishment of L/C and Asking for Timely Delivery.,
Lesson 34 Amending L/C to Allow Partial Shipment and Transhipment
Lesson 35 (A) Asking for Extension of L/C
(B) Reply
Lesson 36 Amending L/C to Increase the Quantity and Amount
Supplement (A) Useful Sentences on Establishment of and Amendment to L/C
(B) A Specimen of an L/C
CHAPTER SEVEN SHIPMENT
Introduction
Lesson 37 Shipping Instructions
Lesson 38 Packing Requirement
……
CHAPTER EIGHT INSURANCE
CHAPTER NINE COMPLAINTS AND CLAIMS
APPENDIX Ⅰ AGENCY
APPENDIX Ⅱ OTHER MODES OF TRADE AND ECONOMIC ACTIVITIES
APPENDIX Ⅲ MODES OF ELECTRONIC COMMUNICATION
APPENDIX Ⅳ THE COMPLETE CASE OF A TRANSACTION
