現(xiàn)代商務(wù)英語(yǔ)閱讀教程（上冊(cè)）
- 所屬分類(lèi)：
商業(yè)英語(yǔ)
- 作者：
李永寧 等主編
- 出版社：
天津大學(xué)出版社
- ISBN：9787561839553
- 出版日期：2011-7-1
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原價(jià)：
￥28.00元
現(xiàn)價(jià)：￥22.50元
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圖書(shū)簡(jiǎn)介
《現(xiàn)代商務(wù)英語(yǔ)閱讀教程》以(高職高專(zhuān)教育英語(yǔ)課程教學(xué)基本要求》、<全國(guó)國(guó)際商務(wù)英語(yǔ)考試大綱》等為依據(jù)編寫(xiě)，堅(jiān)持“應(yīng)用為主，夠用為度”的編寫(xiě)原則，突出體現(xiàn)系統(tǒng)性、針對(duì)性和實(shí)用性。本套教材由上、下兩冊(cè)組成，本冊(cè)為上冊(cè)，以外貿(mào)操作流程的商務(wù)理論與實(shí)踐為主，由12個(gè)單元組成，內(nèi)容涵蓋商務(wù)禮儀、商務(wù)會(huì)議、業(yè)務(wù)關(guān)系、詢(xún)盤(pán)與報(bào)盤(pán)、訂單與確認(rèn)、支付方式、保險(xiǎn)、包裝、裝運(yùn)、商務(wù)合同、信用證、索賠與仲裁。主要針對(duì)高等職業(yè)教育商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生畢業(yè)后所從事的實(shí)際商務(wù)外貿(mào)工作需要而編寫(xiě)。本書(shū)適用于高等職業(yè)教育以及成人高等教育的商務(wù)英語(yǔ)專(zhuān)業(yè)和國(guó)際商務(wù)專(zhuān)業(yè)學(xué)生使用，也可作為其他專(zhuān)業(yè)英語(yǔ)愛(ài)好者的自學(xué)參考資料。
目錄
Unit One Business Etiquette
Part One Theory
Text A Public Relations -- Business Etiquette
Text B Corporate Gift Giving
Part Two Practice
Part Three Supplement
Etiquette in Different Countries
Unit Two Business Meetings
Part One Theory
Text A Business Meetings That Matter- It's Possible!
Text B A Typical Business Meeting
Part Two Practice
Part Three Supplement
Ice Breakers
Unit Three Business Relationships
Part One Theory
Text A How to Establish Business Relationships Online
Text B Building a Successful Business Relationship in
Japan
Part Two Practice
Part Three Supplement
How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
Part One Theory
Text A Theories on Enquiries and Quotations
Text B Case Study: Enquiry
Part Two Practice
Part Three Supplement
Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
Part One Theory
Text A Purchase Order :
Text B Case Study:Covering Business Letter Regarding Purchase
Order
Part Two Practice
Part Three Supplement
Marketing Plan
Unit Six Terms of Payment
Part One Theory
Text A Terms of Payment
Text B Introduction to Letter of Credit
Part Two Practice
Part Three Supplement
THE ROYAL BANK OF CANADA
Unit Seven Insurance
Part One Theory
Text A Standard Cargo Insurance — Three Basic Policies
Text B Marine Cargo Insurance for Commercial Exports
Part Two Practice
Part Three Supplement
Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
Part One Theory
Text A Packaging and Labeling
Text B Export Packaging and the Environment
Part Two Practice
Part Three Supplement
Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
Part One Theory
Text A Importing Goods—Understanding Shipping Terminology
Text B Sugar Shipping Documentation
Part Two Practice
Part Three Supplement
Cargo Transportation
Unit Ten Business Contracts
Part One Theory
Text A Trade Contracts
Text B Eight Sources. of Power in a Sales Negotiation
Part Two Practice
Part Three Supplement
Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration
