MBA商務(wù)英語(yǔ)（附光盤(pán)）
- 所屬分類(lèi)：
- 作者：
趙偉禮 編
- 出版社：
華南理工大學(xué)出版社
- ISBN：9787562327028
- 出版日期：2007-8-1
-
原價(jià)：
￥38.00元
現(xiàn)價(jià)：￥30.40元
-
本書(shū)信息由合作網(wǎng)站提供，請(qǐng)前往以下網(wǎng)站購(gòu)買(mǎi)：
圖書(shū)簡(jiǎn)介
本書(shū)編寫(xiě)融聽(tīng)、說(shuō)、讀、寫(xiě)、譯等多項(xiàng)語(yǔ)言技能于一體，并且充分利用了現(xiàn)代教育技術(shù)，配有純正英語(yǔ)CD盤(pán)。書(shū)中體系包括網(wǎng)絡(luò)熱身、導(dǎo)入活動(dòng)、專(zhuān)業(yè)閱讀教材、自測(cè)評(píng)估、復(fù)習(xí)練習(xí)、案例討論、能力測(cè)試等。內(nèi)容體現(xiàn)了MBA、工商管理專(zhuān)業(yè)的特色，涵蓋了管理學(xué)、組織行為學(xué)、市場(chǎng)營(yíng)銷(xiāo)、人力資源管理、戰(zhàn)略管理、企業(yè)文化、商務(wù)溝通、經(jīng)濟(jì)全球化、電子商務(wù)等相關(guān)領(lǐng)域知識(shí)。
本書(shū)讀者對(duì)象為MBA、EMBA、MPA學(xué)員，及企業(yè)管理專(zhuān)業(yè)人員、從事商務(wù)或管理人員等。
目錄
Unit 1 Management
Part One Warm-up
Part Two Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Quiz Effective Management
Part Three Exercises
Part Four Case Study 1 Bill Gates and Microsoft
Case Study 2 The Expansion of Blue Streak
Part Five Skills-building
Unit 2 Organizational Behavior
Part One Warm-up
Part Two Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-assessment
Part ThFee Exercises
Part Four Case Study 1 Nestl6’S CEO on Managing Change
Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca
Part Five Self-assessment
Unit 3 Marketing Management
Part One Warm-up
Part Two Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Quiz
Part Three Exercises
Part Four Case Study 1 Develop a Marketing Plan
Case Study 2 Marketing Spotlight-GE
Part Five Practical Quiz
Unit 4 Human Resources Management
Part One Warm-up
Part Two Reading 1 Tomorrow’S HR Today
Reading 2 Career Development
Quiz
Part Three Exercises
Part Four Case Study 1 Virtual Teamwork at IBM
Case Study 2 Managers and HR Professionals at Sands Corporation：
Friends or Foes?
Part Five Skills-assessment
Unit 5 Strategic Management
Part One Warm-up
Part Two Reading 1 What is Strategy and Why is it Important
Reading 2 Strategy Formulation：Situation Analysis And Business Strategy
Quiz
Part Three Exercises
Part Four Case Study 1 Basic Concepts of Strategic Management
Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models
Part Five Skills-building
Unit 6 Corporate Culture
Part One Warm-up
Part Two Reading 1 Building a Corporate Culture That Promotes Good
Strategy Execution
Quiz for Culture
Reading 2 The International Business Context-Cultural Views
Toward Management and Managers
Part Three Exercises
Part Four Case Study 1 Southwest Airlines’Team Culture
Case Study 2 Daimler-Chrysler's Diverse Cultures
Part Five Developing Competencies
Unit 7 Business Communication
Part One Warm-up
Part Two Reading、1 Understanding Business Communication
Listening Skills：Self-assessment
Reading 2 Oral Presentation
Self-assessment
Part Three Exercises
Part Four Case Study 1 Facing a Communication Dilemma at Hallmark
Case Study 2 The Key to Giving Speeches
Part Five Quiz
Unit 8 Economic Globalization
Part One Warm-up
Part Two Reading 1 Globality
Reading 2 Globalization：The Debate
Quiz
Part Three Exercises
Part Four Case Study 1 Wal-Mart and International EDI
Case Study 2 Cuhural Effects of Economic Globalization
Part Five Quiz
Unit 9 Managerial Economics
Part One Warm-up
Part Two Reading 1 Managefi Economics
Reading 2 Demand Forecasting
Quiz
Part Three Exercises
Part Four Case Study 1 Maximize Profit of Maximize Market Share?
Case Study 2 Constained Maximization in the Toy Business and
Why Ffisbees are Called Ffisbees．
Part Five Quiz
Unit 10 Ecommerce
Part One Warm-up
Part Two Reading 1 Ecommerce Overview of Electronic Commerce
Reading 2 E-Grocers Check out
Mini-quiz The Basics of Ecommerce
Part Three Exercises
Part Four Case Study 1 Value Chain Management Using Ecommerce
Case Study 2 Starwave
Part Five Terminology Quiz
Keys to Exercises
